This article will certainly benefit readers who are interested in advertising, and in particular, those who want to pursue careers in Internet marketing or digital marketing. This article will clarify some crucial terms that every digital marketer has to be familiar with in order to grasp pay-per-click marketing strategy.
This article also aimed to provide you a fundamental overview of paid(sponsored) search as well as a knowledge of how to utilize it to increase the number of leads and customers for your business. We’ll begin by defining sponsored search and describing how it varies from organic search, the reasons or benefits why you use this model will next be discussed, along with how paid search works, and lastly, some important tips for getting success in paid search campaign.
Overview and Definition
In pay-per-click (PPC) advertising, the advertiser gets charged for each click on an advertisement. Pay Per Click is referred to as PPC. It is an online style of internet marketing where the publishers’ website is used by the advertisers to promote their goods or services. When a user clicks on an advertiser’s ad, that advertiser pays the publisher. Purchasing user visits to a website is a kind of pull internet marketing. When a person clicks on the advertisement, he is sent to the advertiser’s website, and the advertiser is subsequently charged.
The purpose of a PPC ad is to direct users who click to the advertiser’s website or mobile application, where they may carry out an activity that is beneficial to them, such making a purchase. The ability for advertisers to show ads that are relevant to user searches makes search engines appealing host platforms. With real-time bidding, advertising inventory is sold in a private automated auction utilizing real-time data, as is the case with services like Google Ads and Microsoft Ads.
We have the Internet, which offers a sizable platform for online product and service promotion. Worldwide marketers have shown a significant interest in effectively using the Internet, which is ubiquitous nowadays, to promote a variety of goods and expedite commercial operations by connecting with a large user base. You may be familiar with the traditional marketing strategies that employ banners, billboards, balloons, TV and radio advertisements, pamphlets, and other materials to encourage to hear, listen, and see the good or service they may get. Contrary to the conventional paradigm, modern internet marketing strategies use cutting-edge tactics to draw web traffic and increase visibility for a certain product or service so that more people would visit, listen to, see, or purchase it. It is accomplished using a strategy that is now referred to as Pay Per Click marketing (PPC). It is a popular model for internet advertising that sends visitors to certain websites and in which the advertisers pay the publishers money each time.
Historical Background
There are several sites that claim to be the first PPC model on the web, with many appearing in the mid-1990s. For example, in 1996, the first known and documented version of a PPC was included in a web directory called Planet Oasis. This was a desktop application featuring links to informational and commercial websites, and it was developed by Ark Interface II, a division of Packard Bell NEC Computers. The initial reactions from commercial companies to Ark Interface II’s “pay-per-visit” model were skeptical, however. By the end of 1997, over 400 major brands were paying between $.005 to $.25 per click plus a placement fee.
In February 1998 Jeffrey Brewer of Goto.com, a 25-employee startup company (later Overture, now part of Yahoo!), presented a pay per click search engine proof-of-concept to the TED conference in California. This presentation and the events that followed created the PPC advertising system. Credit for the concept of the PPC model is generally given to Idea lab and Goto.com founder Bill Gross.
Google started search engine advertising in December 1999. It was not until October 2000 that the AdWords system was introduced, allowing advertisers to create text ads for placement on the Google search engine. However, PPC was only introduced in 2002; until then, advertisements were charged at cost-per-thousand impressions or Cost per mille (CPM). Overture has filed a patent infringement lawsuit against Google, saying the rival search service overstepped its bounds with its ad-placement tools.
Although GoTo.com started PPC in 1998, Yahoo! did not start syndicating GoTo.com (later Overture) advertisers until November 2001. Prior to this, Yahoo’s primary source of SERPs advertising included contextual IAB advertising units (mainly 468×60 display ads). When the syndication contract with Yahoo! was up for renewal in July 2003, Yahoo! announced intent to acquire Overture for $1.63 billion. Today, companies such as ad Marketplace, Value Click and acknowledge offer PPC services, as an alternative to AdWords and AdCenter. Similarly Google provides pay per click services, this was pioneered in APAC by Tim Schaare-Weeks.
Among PPC providers, Google Ads (formerly Google AdWords), Microsoft adCenter and Yahoo! Search Marketing had been the three largest network operators, all three operating under a bid-based model. For example, in the year 2014, PPC(Adwords) or online advertising attributed approximately US$45 billion of the total US$66 billion of Google’s annual revenue In 2010, Yahoo and Microsoft launched their combined effort against Google, and Microsoft’s Bing began to be the search engine that Yahoo used to provide its search results. Since they joined forces, their PPC platform was renamed AdCenter. Their combined network of third party sites that allow AdCenter ads to populate banner and text ads on their site is called BingAds. (History Source: Wikipedia)
How does paid search advertising work?
This is a strategy for converting clicks into paying customers. Once you start receiving clicks, you need to convert as many of your fresh leads into paying clients as you can. Your PPC campaign’s success or failure will be determined by your conversion rate. Don’t send them back to your homepage from your advertisement. Send them to a website that is closely relevant to the content of the advertisement they just clicked; a product page may do this, but a landing page designed specifically to support your PPC campaign would be preferable. Keep in mind that if you can’t turn your visitors into money, your PPC campaign will just result in money loss.
The search engine delivers a list of organic search results in response to a user’s search query. Additionally, it chooses which advertisements are relevant to the search query will be shown. The modest, inconspicuous text-based advertisements that appear next to or above the organic listings have changed from being small and unobtrusive to include photos and other information like price and merchant name. While most webmasters aim for a high position in the organic listings, optimizing a page to rank in organic search results may be challenging, and achieving a consistently high and sustainable placement requires a lot of time and work. Therefore paid search advertising become essential as there are chances of failing of your online business without users.
PPC marketing encompasses a variety of ad platforms, the most popular of which being Google Ads and Bing Ads. Additionally, each of these sites offers a variety of ad styles, such as:
- Google Mail Ads
- Search Ads
- Shopping Ads
- Display Ads and
- Video Ads
However, the PPC procedure is rather straightforward and generally similar regardless of the platform and ad format:
- Create a platform account easily for advertising by signing up.
- Make ads and select the right targeting by adding keywords or audiences, etc.
- Decide on the highest price that you will accept for each click.
- The order in which the adverts are shown is decided by the bidding.
- You pay when someone clicks on your advertisement.
As other marketers compete to bid on the same keywords, your advertisement is entered into an auction. It is quite simple and simple to understand, and although there are variations between other ad formats, the fundamental ideas stay the same.
In an bid-style system, marketers submit bids on PPC keywords; typically, the greater the price per click, the higher the placement of the ad in the SERPs. The popularity of the ad (click-through rate) and the perceived quality of both the ads content and the landing page it links to, are other factors that most PPC systems use to rank the placement of ads, similar to Google’s Ads Quality Score.
The search engines often charge lower rates per click for advertising that are relevant and helpful. The marketers benefit from this since they get more business in return for relatively low rates. Example: Google AdWords is the most well-known and prevalent example of an advertising system (google Ads). It makes it easier for companies to post advertisements on Google’s search engine.
Before move on to other aspects, let’s take a quick look at the terms that are commonly used in PPC advertising, followed by a brief explanation of each term.
Landing Page
The website that a user is sent to after clicking on your advertisement is known as the landing page. The user has the option to exit immediately or after a little period of time. This indicates how crucial it is that the site be properly optimized. A good landing page should have three essential qualities: clarity, simplicity, and relevancy to the ads.
Ad Rank
Your position in relation to other advertising on Google Search is determined by your ad rank. It’s a number that’s utilized to calculate the Ad Proposition. Your ad placement is determined by your AdRank. The greater the value, the better you’ll rank, the more people will see your ad, and the more likely it is that they will click it.
Your maximum bid multiplied by your Quality Score yields your AdRank. To decide which advertising should appear at the top and be paid for most on the SERP, search engines take into account a variety of additional characteristics. Other factors are taken into account by search engines in their own unique methods to decide ad rank.
Ad group
One or more advertisements with related goals may be found in an ad group. There are one or more ad groups included in each of your campaigns. Ad groups may help you organise your adverts according to a similar subject.
Ad Network
An internet company called an Ad Network specializes in connecting advertisers with websites wishing to run ads. For both providers and purchasers, ad networks act as advertisers. The websites don’t have to set up and spend money on their own ad servers and monitoring software thanks to an ad network.
Ad Position
Your ad position may have a significant influence on the outcomes of your campaigns in PPC marketing. Ad position describes where your adverts show in respect to other advertisements on a search engine results page (or SERP).
CTA(Call-To-Action)
The next step that a marketer wants their audience or reader to do is referred to as a call to action (CTA) in marketing. Sales may directly relate to the CTA. It could, for instance, direct the reader to press the “purchase” button to complete a transaction, or it might simply encourage the audience to buy the products or services offered by that business. The CTA may advise the reader to sign up for a newsletter with product updates.
Campaign
Before starting your first Google Ads campaign, it’s critical to comprehend all aspects of PPC. It consists of many pertinent ad groupings. Although PPC is not exclusive to Google Ads, it is the most typical kind of sponsored campaign.
Targeting
Advertising companies can only display advertising to relevant audiences by selecting the appropriate keywords. However, there are more targeting choices available to enhance campaigns, such as:
- Device targeting
- Targeting by location
- Demographic targeting
- Day and time targeting
In order to maximize the effectiveness of their ads, marketers may use this method to target people on mobile in the evening or users who are under 20 and within a certain distance of a specific area. These are beneficial because, for instance, various ad text variants may work better for one set of people than for another. It may also be feasible to target or exclude previous visitors to a website who do follow-up searches using remarketing solutions that enable more specialized ad copy message and altered budgets.
By automatically adjusting bids for keywords in accordance with targeting settings, marketers may better manage traffic and spending by placing bids when consumers are more important to their company, particularly PPC ads that take into account variables like age, gender, geography, hobbies, etc. You may combine the many choices that each pay-per-click platform provides to attain a high degree of accuracy.
CPC(Cost Per Click)
The cost-per-click, or CPC, is what you pay for each time someone clicks on your advertisement. The cost per click, or CPC, is what the advertiser pays for each ad click. Here, you may choose to set a fixed fee per click or let an auction decide the price. In the latter scenario, the advertiser sets a bid, or the highest amount they will pay, for each click. The algorithm initially displays the winning ad after comparing it to comparable ones depending on its quality and the amount they are ready to pay.
CPC = cost ÷ clicks
CPC = (CPM ÷ 1000) ÷ CTR
CPC = Conversion Rate x CPA
You have a great amount of control over the audience your internet advertisements are aimed at. You may divide the viewers into groups. By doing this, you can be sure that you are only paying for clicks from individuals who have a high possibility of becoming customers.
CPM(Cost Per Mille)
It is the amount paid for each thousand times the PPC advertisement is seen. The amount you pay for one thousand ad impressions, or when your advertisement is shown to a thousand viewers, is known as CPM, or cost per mille.
CTR(Click-Through-Rate)
The CTR is the percentage of viewers that click on an advertisement out of all viewers. In general, a better advertising will have a greater CTR. This indicator displays how often a visitor clicks your advertisement after viewing it. Your CTR is the ratio of the number of clicks you get to the number of viewers for your advertisement. A higher CTR implies a high-quality ad that targets relevant keywords and matches search intent.
Given that the system promotes advertising with greater quality and, thus, larger CTRs, the CTR is often used in PPC systems to determine the price of an advertisement. It may be characterized as the ratio of clicks to impressions per thousand. CTR is a factor in Ad Rank. The following may be determined mathematically:
CPC = Clicks ÷ Impressions
CPC x CTR = (CPM ÷ 1000) or
CTR= (CPM ÷ 1000) ÷ CPC
Conversion
Conversion is the most important measure in a PPC campaign since it allows you to evaluate the success of your advertisement from an economic viewpoint. The phrase “conversion” describes each transaction a person makes after clicking on an advertisement. When a person clicks on an advertisement, they are hoping for a conversion. Depending on the goals of the programme, the user could, for example, make purchases, sign up, submit inquiry forms, visit a page, or download the app or software.
To determine if a PPC campaign is effective and how many conversions are attributable to sponsored search rather than other marketing channels, tracking conversions is essential. The conversion ratio is the proportion of people who clicked on the advertisement who ultimately become customers. Platforms like Google Ads may monitor conversions by inserting a small piece of code into the source code of the conversion page, which is accessed after the conversion and functions as a thank you page.
Conversion Ratio = Number of conversions ÷ Web Visits
CVR(Conversion Rate)
Form submissions as a percentage of all landing page views are measured by CVR. It is a way to measure how well a funded campaign has performed. It is determined by how many prospective visitors complete any of the intended activities, such as making a purchase or filling out a form. For instance, if a PPC campaign brings 100 visits to a certain webpage and 10 of those 100 visitors purchase the product the website offers, the conversion rate for that specific ad is 10%. The website is more successful when its conversion rate is higher. Simply said, a high CVR indicates that your landing page offers a smooth user experience that fulfils the promise of the advertisement.
Frequency
Frequency in this context refers to the number of times each ad is shown to a particular user during a certain period of time. Divide the total number of impressions by the total number of unique users to compute frequency mathematically.
Frequency = number of impressions ÷ number of unique users.
Users often view an advertisement numerous times since doing so makes sure they are influenced by it. Frequency does not, however, imply that you should saturate your target audience with advertisements, since this might result in rejection.
Cost Per Action (CPA)
Cost per acquisition, or CPA, is a number used in advertising that assesses how much it costs to compel a response. It is the sum you pay for each lead, registration, or purchase. It also goes by the name “cost per acquisition.” With other words, in this advertising approach, you only pay when a desired action is taken.
A click, the completion of a form, a review, or a conversion are all examples of actions. A software development business, for instance, may run CPA advertisements for app downloads. This allows them to only pay for advertising when users download their app rather merely viewing it.
PPA (pay per acquisition)
In this case, the advertiser receives payment each time a user completes a certain action, like downloading an app. As a result, the link between cost and objectives is considerably obvious than it was in the PPC case.
GDN(Google Display Network)
Both search results pages and websites included in Google’s Display Network are capable of hosting Google advertisements. This is a network of websites that provide Google Advertisements room on their pages. The ads, which may be text- or image-based, are shown next to material that is relevant to your target keywords.
CPE (cost per engagement)
An advertising pricing model called Cost Per Engagement (CPE) requires marketers to pay each time a user performs a certain desired activity within the app. It is the sum you pay when someone responds to your advertisement in a certain way. The entire cost of advertising divided by the total number of engagements is the formula for calculating cost per engagement.
CPE=Total advertising cost ÷ Total engagement
For instance, your CPE campaign cost you $5,000 but generated 1,000 interactions. The cost of your CPE is $5.
Display URL
People may get an idea of where they’ll come up by looking at display URLs. The display URL helps users to anticipate the content of the landing page they are taken to. The landing page you specify with a final URL usually has specific information. This explains why Google demands that both your display URL and your destination URL be similar, but not identical.
Destination URL
The URL that users enter when they click one of your adverts is known as the destination URL. It is the page you want the user to arrive on after clicking the advertisement. Up until now, tracking for Google ads and keywords depended on the Destination URL, which was comprised of the URL of the landing page plus tracking parameters.
Impressions
The word “impression” in the context of internet advertising refers to each view of an advertisement, regardless of whether the user clicks on it or not. Every time the advertisement appears, one impression is recorded.
Keyword
Keywords are words or phrases that fit the searcher’s query and provide the results they are looking for. Depending on the searches you want your ad to appear next to, you choose your keywords. It is a user-made search request. It might be an important term or phrase used to describe the information in a post or article. a word or group of words that the user types into the search box. On the Search Engine Result Page, the search engine returns results that are relevant to your search and matches your keywords (SERP). For instance, when a person searches on Google, the search engine delivers a number of results that are relevant to their query.
Match Types
With regard to choosing your keywords, Match Types provide you some leeway. They inform Google whether you want to match a search query precisely or if you want your ad to be shown to everyone who enters a semi-related search query. There are four different match types available:
- Broad Match
- Modified Broad Match
- Phrase Match
- Exactly Match
PPC Bid
You, the advertiser, choose a maximum bid amount you’re ready to spend for a click on your ad in the Google Ads bidding system. It is the highest cost an advertiser is willing to spend for a click. The better your positioning, the greater your bid should be. CPC, CPM, or CPE are your three possibilities when placing a bid.
QS(Quality Score)
Your click-through rate (CTR), the relevancy of your keywords, the caliber of your landing page, and your prior SERP performance all contribute to determining the quality of your keyword, ad, and landing page. You may set up, manage, and optimize your Google Ads with the use of this. It is a dynamic measure that is linked to each of your advertising and keywords. Ad rank is increased with a high quality score. Your Ad Rank is primarily based on QS(quality score).
SERP(Search Engine Result Page)
This is the page that lists the results returned by the search engine in response to a user query. In addition to organic search results, search engine results pages (SERPs) usually include paid search and pay-per-click (PPC) ads.
A search engine results page, or SERP, is the page you see after entering a query into Google, Yahoo, or any other search engine. Each search engine’s SERP design is different, but since Google is the most popular search engine.
SEA (Search Engine Advertising)
Search Engine Advertising is one of the most well-liked kind of PPC advertising. When a person searches for a term related to a product or service, it enables marketers to bid for placement of advertising in the search engine’s sponsored link.
When a user clicks on an advertisement, a link to the product’s website is provided. In addition, the supplier of the item or service must pay a fee to a search engine like Google. Every effective PPC campaign has a compelling ad that can grab people’ attention online. Consider the following scenario: You discover that a certain PPC campaign seems to have an exceptionally high bounce rate for visitors. This might indicate that your landing page’s value proposition needs to be stronger or that there is an issue with the ad itself or the keyword you choose to bid on.
Why to use PPC Advertising?
PPC search marketing is used for a variety of purposes. Let’s have a look:
- While you’re waiting for your SEO to start working, start generating visitors. It might take months for SEO to successfully get your website to the top half of the first page of organic search results. PPC advertisements may almost instantly put your website in front of your target demographic.
- Highly targeted ads increase conversion chances because you’re not broadcasting your message to everyone as you would with a display or banner ad. Instead, your search marketing ad will only be displayed to users who have already shown interest in your product or service by entering your chosen keywords into a search engine in the target areas you have chosen.
- It may be a really powerful kind of advertising. Only when a prequalified person clicks on your advertisement and is sent to your website do you pay for it. You won’t be charged if they don’t click. It may provide a very strong ROI if your landing pages convert effectively and your keywords are well targeted. The following are some particular advantages of PPC marketing:
- Complete financial control: There is no minimum spend requirement, you may establish maximum monthly budgets for whole accounts or specific campaigns, and you can decide the highest click-through rate you are willing to accept for each ad.
- Complete editorial control: You have full control over every element of your campaign, including the title, ad content, keywords to use, the keyword matching option to utilize, and even the URL of the page you want people to be sent to.
- There are tools that let you to do real-time comparison tests to observe how variations in your advertisements effect your click-through rate, and a variety of reporting choices that help you follow your campaign and change it to get better results. Testing, tracking, and tweaking on the fly.
- Expand your reach by focusing on more specialized long-tail keywords that bring in low amounts of valuable traffic and switching up the phrases you rank for in organic search.
- Expand your reach beyond the SERPS: You may choose whether you want your advertisements to display solely on the search engine’s own sites, on their advertising affiliate sites, or even on certain affiliate sites of your choice for an even wider audience.
Setting up PPC advertising has never been so simple thanks to the search engines. You may use automated wizards to assist you complete the sign-up process, and there are many tools available to set up, manage, and optimize your campaign. Everything is quite seamless, and within minutes of starting from scratch, you may have your first ad displaying next to search results and directing people to your website.
What are the advantages of PPC?
PPC supports both branding and lead generation simultaneously. In contrast to SEO results, which are as vital but may take months or even years to manifest, PPC results are immediate. Here are some compelling justifications for using PPC advertising:
- You have a tons of data about the effectiveness of the advertisement. The pay-per-click systems provide detailed information to the advertiser about what is occurring with the advertising, including the quantity of impressions, clicks, and conversions.
- Swift Moves PPC quickly generates massive traffic, rapid outcomes, and more buzz about your business.
- Business Gains Global Recognition Even with a modest local presence, a company may achieve worldwide awareness.
- Strong potential for optimization. With all this information, it is simple to determine whether or not an advertisement is effective and to change direction immediately. In reality, the ideal course of action is to produce many iterations of each advertisement and test them to see which ones perform the best. You will consistently obtain better outcomes if you do this.
- Quick Results If excellent advertising are uploaded, PPC approaches may provide a reaction more quickly than SEO techniques.
- You just pay for the actual visits that you get. PPC ads may be inserted and accounts can be created without paying any fees to search engines. The user only pays when someone clicks on his advertisement. In alternative advertising methods, marketers pay a charge to have their ads shown, but there is no assurance that they will get results. Cost and performance are directly related with the PPC paradigm.
- The potential audience sees the advertisements. You won’t waste a single click because of the many segmentation choices. Only the people you choose will see the advertisement. This produces better results since there is a larger likelihood that a person who is in the target market would click the advertisement. The cost of the advertisement decreases as the click-through rate increases.
- You have extremely exact control over your spending. You may establish a daily maximum budget with PPC models, and in certain circumstances, you can start with only $1. As a result, they can be tailored to accommodate advertisers of various sizes, and you may decide in advance how much money you want to spend on each campaign.
- You have control over when and where your advertisement appears. You may choose to display your ad on the platforms and places that most interest you when using the pay-per-click approach. You may choose the days and hours that your adverts will appear on certain websites.
- You’ll get greater visibility and placement. You may display your adverts on some of the websites that consumers visit most often, like search engines and social networks, thanks to PPC.
In addition, you may locate your audience using the built-in keyword planner and display planner tools. The ability to reach both individuals who haven’t yet been exposed to your brand and those who aren’t currently in your audience is ultimately PPC’s largest advantage.
Important tips for getting paid search marketing success
Finally, while developing an online advertisement, marketers should concentrate on the following factors:
- Before you launch any sponsored search advertisements, specify your goals and objectives.
- To create an ad, choose the appropriate keywords. Limit the number of keywords in each ad group while making sure they are all thematically appropriate. Use long-tail keywords as much as feasible in your campaign.
- Including negative keywords in your ads is a great technique to block inquiries and geographic locations that are irrelevant to you. Words like “rent” and “hire” would be your negative keywords, for instance, if your business sells building construction machinery but doesn’t rent it out.
- Create unique creative for each ad group and always test three or four different message iterations to see which one performs best for your business.
- Always keep the user experience and the Quality Score in mind. Setting up a search poorly drains your bank account and costs much more than is required.
- Put seasonal keywords to use. Most often, depending on the season, the weather, or significant events, various items will be more or less popular. If your company offers seasonal goods, increasing your spending in the months before these peak demand periods may be worthwhile in order to benefit from the increased traffic and revenue.
- There is no purpose in showing your advertisements to the whole US if your goods will only be delivered locally. If it’s global, you may need to create up campaigns for each country separately and adjust your keywords and advertisements to the numerous time zones, product variants, landing sites, and other factors.
- Pay careful attention to your rivals and the search landscape. You can tell what will be more effective for you by looking at their message and keyword coverage.
- Find effective and specific keywords that are connected to a product or service, then group the keywords according to relevancy. Set up the keywords to make an advertisement.
- Make sure you consider the audience you’re aiming to reach, the message you want to convey, and the goals you’re trying to achieve before beginning any campaign.
Conclusion:
This article will definitely help to a wonderful start in the PPC advertising campaign. It covers all the things you’ll need to start or start doing right away when your PPC campaign. PPC is a comprehensive and active platform. The only constant is experimentation and shifting up the tactics. Common practices exist because they are thought to be the most effective for the majority of campaigns, but you won’t know unless you try it out for yourself. I hope you’ve liked and learned something from reading this post.
Frequently Asked Questions
What is PPC in internet marketing?
Pay-per-click (PPC) is an online advertising model in which advertisers pay publishers for every “Click” on an advertising link. PPC is also known as the cost-per-click (CPC). Pay-per-click models are primarily offered by search engines (such as Google) and social networks (such as Facebook).What is difference between PPC and SEO?
SEO(search engine optimization) can help your website rank higher on Google Search by making it more relevant to users, while PPC(Pay-per-click) ads like Google Ads are paid online advertisements which allow businesses and website owners like you to bid on the chance to show an ad next to searches on Google.com(google search engine).
What are the three types of PPC campaigns on Amazon’s?
Generally there are three types of campaign types on Amazon’s advertising platform.
- Sponsored Product Ads: Show an ad on within the search results.
- Headline Search Ads: Show an ad on the top of the page.
- Product Display Ads: Show pictures of your actual products just like with a Shopping campaign.
What is PPC marketing examples?
For example, if you pay $5 for a click, but the click results in a $500 sale, then you’ve made a hefty profit. PPC ads come in different shapes and sizes and can be made up of text, images, videos, or a combination. They can appear on search engines, websites, social media platforms etc.
Which are the best PPC platforms?
Before deciding, Let’s go through into the list.
- Google Ads (formerly Google AdWords)
- Microsoft Ads (formerly Bing Ads)
- Facebook Ads (now known as Meta Ads)
- Instagram Ads (a part of Facebook Ads)
- LinkedIn Ads
- Twitter Ads
- Pinterest Ads
One of the most popular and widely used advertising platforms is Google Ads.
What are the types of PPC?
Paid search engine marketing is one of the most popular types of pay-per-click (PPC) advertising. Providers such as Google AdWords and Bing Ads show ads to users searching for specific keywords. Create your ad copy, choose relevant keywords, choose the right landing pages for your website, and set up your campaign.
How do I get paid per click?
Ad networks such as Google AdSense are one of the best options. Google AdSense is one of the easiest ways to earn money per click. The website owner simply registers with the ad network and places the code they provide on her website.